HMV

The challenge

Making complex bundles easier to buy

At Ridgeway, I worked on HMV’s ecommerce experience within an established Sketch design system. Bundles could contain different product types, so the design needed to explain how those items behaved alongside standalone purchases.

I worked closely with developers to understand Kentico and product-data constraints, then designed the journey across product pages, basket states and checkout. The work connected customer-facing decisions with the behaviour the underlying systems could support.