About
I design digital products that make complicated things feel considered and clear.
I’m Tim Pennells, a senior product designer with 15 years’ experience across digital products, services and platforms. I get involved early, root out the real problem and work it through from discovery to delivery.
How I work
Product thinking, systems discipline and enough craft to make the work sing.
I work across product design, UX and UI, getting involved early in a problem and working it through with clients and developers. I stay close to the detail through prototyping, design systems and delivery.
Outside work
Running, football and the occasional successful vegetable.
Away from the screen, I’m a runner, coach Brackley Town U10 Lions and occasionally manage to grow something worth eating. I’m interested in design, technology, sustainability and the outdoors.
Experience
Fifteen years, mostly digital.
- 2022–2026 / Evensix / Senior Digital Designer
- 2019–2022 / Ridgeway / Senior UX Designer
- 2017–2019 / Zest Digital / Creative Designer
- 2015–2017 / Freelance Digital Designer
- 2011–2015 / Mogul Creative / Owner
Capabilities
From finding the problem
to helping ship the answer.
01
Discover
- Content priority planning
- User journeys
- Stakeholder interviews
- Usability study analysis
- Analytics
02
Design
- Product and interaction design
- Information architecture
- Responsive interface design
- Prototyping
- Complex workflow design
03
Deliver
- Design systems
- Reusable components
- Documentation
- Developer collaboration
- Design QA
I use AI where it genuinely speeds up exploration, prototyping and production.
The judgement, structure and attention to detail remain human.
- Claude Design
- Claude Code
- Figma
- Figma Make
- GPT Work
- Codex
Looking for thoughtful product design and a safe pair of hands?
Based in Northamptonshire and looking for a permanent product design role. Hybrid works best, with up to an hour’s commute.