Case Study

Goodwood Festival of Speed

Festival of Speed identity and visual direction

The challenge

Bringing the energy of Goodwood online

In a five-day design sprint, I explored how Goodwood’s digital experience could better capture the pace, spectacle and character of the Festival of Speed. I helped prioritise audience needs, develop the core concept and turn it into responsive UX and UI prototypes, using typography, imagery and interaction to create a stronger sense of the event online.

Homepage concept built around the energy of the event
Homepage concept built around the energy of the event
Responsive homepage experience
Responsive homepage experience
Editorial experience pages for exploring the festival
Editorial experience pages for exploring the festival
Interactive event map and experience details
Interactive event map and experience details
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